TPN Retail - Omnicom Commerce

Brita

The Challenge: Design web banners that clearly communicated Brita’s product benefits while balancing brand aesthetics and mandatory legal copy in a small, constrained space.

My Role: As Art Director, I crafted simple, effective banners that highlighted key product benefits, evolved the brand’s visual language, and creatively repurposed existing assets to keep the designs fresh.

The Solution: The final banners delivered a clean, engaging look and feel while communicating important product information. By pushing the creative within tight constraints, we kept Brita’s brand voice consistent, functional, and visually appealing across digital channels.