Weber Shandwick

DOVE Chocolate

The Challenge: Create a cohesive, engaging social media presence for DOVE Chocolate that would elevate the brand, drive engagement, and showcase products in a visually delicious way.

My Role: As Art Director, I led the social creative direction, developing the overall look and feel for DOVE’s channels. I also produced and shot content in-house — mastering lighting, backdrops, and camera techniques — which streamlined production and reduced costs while keeping the content fresh and playful.

The Solution: We built a visually cohesive social identity that brought DOVE’s personality to life across platforms. By producing content in-house, we delivered high-quality, snackable posts efficiently, engaging fans while staying true to the brand’s indulgent and approachable tone.