TPN Retail - Omnicom Commerce

Energizer - A/C Pro

The Challenge: Develop in-store displays that increased visibility and purchase intent for Energizer A/C Pro while educating shoppers on how to service their car’s AC — empowering them to save money and build brand trust.

My Role: As Art Director, I led the creative design for both inline shelving and the off-shelf 4-sided MURF display. I focused on making technical information approachable, visually engaging, and aligned with Energizer’s brand energy.

The Solution: We designed innovative displays that combined bold visuals with instructional elements, allowing shoppers to quickly understand how to use the product. The MURF and inline units drove awareness, facilitated learning, and positioned Energizer A/C Pro as the go-to solution for DIY car AC maintenance.