Weber Shandwick

Frosted Flakes - Mission Tiger

The Challenge: Launch Mission Tiger, a national cause campaign from Kellogg’s Frosted Flakes, in a way that would raise awareness, inspire participation, and drive donations to help save middle school sports programs across the country.

My Role: As Art Director, I helped shape the campaign’s visual identity and activations. I concepted and designed the Mission Tiger truck wrap — ensuring the brand’s energy, Tony the Tiger’s personality, and the campaign’s mission were communicated in a bold, mobile way that could tour and engage communities nationwide.

The Solution: Mission Tiger debuted with a $1M commitment to DonorsChoose, sparking $3 donations for every Frosted Flakes purchase uploaded at MissionTiger.com. With a mix of digital, OOH, and on-the-ground activations like the branded truck, the campaign rallied fans, impacted over one million students, and helped keep middle school sports alive.