Weber Shandwick

M&M’S Crispy Launch

The Challenge: Introduce M&M’S Crispy in a way that felt playful, interactive, and shareable, encouraging fans to engage with the product beyond just snacking.

My Role: As Art Director (and drummer), I helped concept and design the campaign, weaving my passion for music into the creative. I ensured the visuals and social activations amplified the rhythm and fun of the idea while staying true to M&M’S brand voice.

The Solution: We launched the #MMSCrispy campaign, inviting fans to “make crunchy beats” with their bag of M&M’S Crispy. By blending music, humor, and interactivity, the campaign created a unique product story that inspired playful fan content and highlighted the irresistible crunch.