Weber Shandwick

M&M’S Glampground

The Challenge: Create a one-of-a-kind activation that would excite both loyal NASCAR fans and first-timers while strengthening M&M’S Racing’s presence at Kentucky Speedway and Bristol Motor Speedway.

My Role: Art Director leading the creative vision and design system for the experience — from concepting through execution — ensuring M&M’S playful spirit and premium quality came through at every touchpoint.

The Solution: A first-ever M&M’S Racing glamping experience with five-star amenities, appearances by NASCAR personalities, and immersive branded moments. The activation delivered an unforgettable, premium fan experience that set M&M’S apart from traditional sponsorships.