TPN Retail - Omnicom Commerce

Takis

The Challenge: Create a bold, limited-edition sneaker design that brought Takis’ fiery personality to life. The shoes needed to be stage-ready for the client, versatile enough for promotional giveaways, and instantly recognizable as Takis.

My Role: As Art Director, I concepted and designed multiple Takis x Jordan sneaker ideas — exploring colorways, graphics, and applications of the Takis logo. I pushed to make the designs feel as intense and iconic as the brand itself, while ensuring they worked across both high-profile stage wear and fan-facing activations.

The Solution: We developed over a hundred pairs of custom sneakers featuring Takis’ signature purple and fiery accents, bold branding, and unique details that captured the snack’s “intensity.” Beyond stage use, the sneakers doubled as buzz-worthy promotional items and potential social giveaways, deepening Takis’ cultural footprint with fans.