Weber Shandwick

Bayer

The Challenge: Create a print ad for Bayer Fund that highlighted its support for independently owned farms in rural areas, emphasizing the importance of education in agriculture while showcasing the role of crop health.

My Role: As Art Director, I led the visual concept and design, balancing informative messaging with compelling imagery to convey both educational impact and agricultural vitality.

The Solution: The final print ad communicated Bayer Fund’s commitment to helping farms thrive by combining clear messaging about agricultural education with visuals that celebrated crop health and sustainability. The design effectively reinforced Bayer’s role as a partner in advancing rural farming communities.