Weber Shandwick

Cheez-it Grooves

The Challenge: Bring fresh energy to Cheez-It Grooves with a fan-driven activation that connected flavor to fun in a way only Cheez-It could.

My Role: Art Director guiding the creative from sketch to reality — concepting multiple flavor-inspired experiences, designing visual systems, and ensuring the final activation carried Cheez-It’s playful tone.

The Solution: We developed three themed concepts tied to different flavors and let fans vote online for their favorite. Zesty Ranch came out on top, leading to the creation of the Zesty Dude Ranch — a bold, flavor-fueled experience that brought Cheez-It Grooves to life and gave fans ownership in shaping the outcome.