TPN Retail - Omnicom Commerce

Hidden Valley Ranch

The Challenge: Create a bold, attention-grabbing activation for Walmart’s Marketside Pizza that would generate buzz, highlight the brand, and creatively integrate Hidden Valley Ranch as a partner.

My Role: As Art Director, I led the creative concept and visual execution, designing the playful wedding activation and ensuring that both Marketside and Hidden Valley Ranch branding were seamlessly incorporated across all touchpoints.

The Solution: We pitched a one-of-a-kind wedding held at a Walmart store, complete with Marketside Pizza and Hidden Valley snacks and drinks. The concept brought both brands to life in a fun, shareable way, creating an experience that was unexpected, highly visual, and perfect for social amplification.