Weber Shandwick

Incogmeato x Eggo

The Challenge: Celebrate National Waffle Day in a way that would create buzz, drive trial, and highlight the unexpected versatility of both Eggo and Incogmeato.

My Role: Art Director responsible for concepting and designing the campaign look and feel — ensuring both brands felt cohesive while showcasing the playful, craveable spirit of the limited-time offer.

The Solution: Eggo and Incogmeato teamed up for a one-day Chik’n & Waffles giveaway, pairing America’s #1 waffle with plant-based tenders. The activation spotlighted creative recipes, invited fans to win custom packs online, and positioned the collab as a fresh, fun way to enjoy a classic dish.