Weber Shandwick

Incogmeato x Slutty Vegan

The Challenge: Launch Incogmeato’s new plant-based chik’n tenders in a way that would excite food lovers, challenge misconceptions, and break into culture beyond traditional CPG marketing.

My Role: Art Director bringing the collaboration to life visually — from concepting the pop-up’s bold, craveable aesthetic to making sure Incogmeato’s brand integrated seamlessly with Slutty Vegan’s cult-favorite personality.

The Solution: Incogmeato partnered with Pinky Cole of Slutty Vegan for a one-day Atlanta pop-up. The menu featured exclusive items like the “Side Chik” Tender Basket and “Mutha Clucker” Sandwich, showcasing how closely the tenders mimic real chicken. The event generated buzz, drove trial, and reinforced both brands’ mission to make plant-based eating exciting and accessible.