TPN Retail - Omnicom Commerce

Johnson’s

The Challenge: Develop a distinct look and feel for Johnson’s new Baby and Kids product lines that reflected their target audiences while maintaining brand cohesion.

My Role: As Art Director, I led the visual direction — crafting a softer, pastel palette for the Baby line and a bold, energetic aesthetic for the Kids line that emphasized the superhero-themed packaging.

The Solution: The final designs clearly differentiated the two lines while staying true to Johnson’s brand. Baby products felt gentle and approachable, while the Kids packaging popped with bold colors and playful superhero graphics, creating an engaging and age-appropriate visual identity for both audiences.