Weber Shandwick

The U.S. Olympic & Paralympic Committee

The Challenge: Rebrand and unify the U.S. Olympic & Paralympic Committee’s visual identity while navigating strict brand guidelines and coordinating feedback from numerous stakeholders and partner organizations.

My Role: As Art Director, I led the visual execution, translating complex brand requirements into cohesive designs that balanced flexibility with compliance. I collaborated closely with multiple teams to consolidate feedback and ensure all touchpoints aligned with the committee’s vision.

The Solution: The final rebrand delivered a polished, unified identity that satisfied multiple stakeholders while remaining adaptable across communications and activations. The work strengthened brand consistency and elevated the visual presence of Team USA across both Olympic and Paralympic initiatives.