TPN Retail - Omnicom Commerce

Welch’s

The Challenge: Launch Welch’s Zero Sugar with a bold, attention-grabbing campaign that worked across digital and in-store touchpoints while driving engagement and trial.

My Role: As Art Director, I led the visual direction for the app, landing page, and in-store display. I designed a vibrant, high-impact aesthetic with bold colors and typography, and brought the interactive scratch-off game to life, ensuring it was fun, intuitive, and aligned with the brand.

The Solution: The campaign featured a large-scale in-store display and a digital landing page paired with an interactive in-app scratch-off game, letting consumers “scratch” their screens to reveal prizes. The integrated approach highlighted the new product, created engagement, and delivered a playful, memorable brand experience across channels.